Sunday, February 20, 2011

Saturday, February 19, 2011

Jeff Gordon Re-Writes History

Next stop on the Nextel Cup Schedule is Talladega Superspeedway, Bam-da-Lam


The driver's standings could get a complete over-haul next week as NASCAR heads to Talladega Superspeedway. With only seconds often separating 1st from 40th at restrictor plate tracks, a driver can stand to gain or lose many positions depending on where he is in the draft. And, of course, you can never forget the "Big One"; the wreck that takes out multiple cars due to the close proximity of the cars in the draft traveling at speeds approaching 200mph!


Of all current drivers with 2 or more career starts at Talladega, Kurt Busch has had the most success. In 12 starts, Busch has an average finish of 11th.


Other drivers to note:


Dale Jarrett - Average finish of 12th


Tony Stewart - Average finish of 12th


Dale Earnhardt Jr - Average finish of 13th


Kevin Harvick - Average finish of 14th


Next Week's Schedule:


Nextel Cup: @ Talladega Superspeedway (all times EST)


04/27/07 - 03:05pm NASCAR Nextel Cup Practice - Aaron's 499


04/28/07 - 10:15am NASCAR Nextel Cup Qualifying - Aaron's 499


04/29/07 - 01:00pm NASCAR Nextel Cup Aaron's 499


Busch Series: @ Talladega Superspeedway


04/27/07 - 04:05pm NASCAR Busch Series Qualifying - Aaron's 312


04/28/07 - 02:00pm NASCAR Busch Series Aaron's 312


Craftsman Truck Series: @ Kansas Speedway


04/27/07 - 02:30pm NASCAR Craftsman Truck Practice


04/28/07 - 01:30pm NASCAR Craftsman Truck Qualifying


04/28/07 - 05:00pm NASCAR Craftsman Truck Race


Jeff Gordon Updates His Place in the History Books!


Jeff Gordon moved closer to the top of NASCAR's history book by capturing his 59th career pole, and 76th career victory at Phoenix. The 59th pole ties him with Darrell Waltrip for 4th in all-time poles while the 76th victory ties him with the late Dale Earnhardt for 6th in all-time wins.


While Jeff Gordon's success in NASCAR is completely attributed to him, he owes the 76th victory to crew chief Steve Letarte. In the last pit cycle of the Subway Fit 500, Gordon found himself trapped on pit-road when the last caution of the race came out. While Gordon almost drove through pit road to beat the pace car and stay on the lead lap, crew chief Letarte ordered Gordon to pit anyway.


`I almost drove through the pit. Steve made the call and I love him. He's as sharp as can be. He's so cool under pressure' said Gordon. Letarte knew that his team could complete a pit stop and still allow Gordon to get out in front of the pace car.


In the end, Gordon was able to come out on the lead lap with 4 tires and fuel before the other lead lap cars had a chance to pit. Once the pit-stops were fully cycled, Gordon was the leader.


In the end, split-second ingenuity on the part of Letarte put Gordon in the lead. If Jeff had driven through pit-road, he would have found himself an insurmountable number of positions down and unable to capture his first win ever at Phoenix International Raceway.


Penske Racing Starting to Make Big Strides!


While the results in Saturday's Subway Fit 500 do not show it, Penske Racing is making a comeback. The closing laps prior to the final caution found drivers Kurt Busch and Ryan Newman running in 5th and 6th positions respectively. Unfortunately, after making early pit stops on the final cycle of the race and then going down a lap when the final caution of the race came out, both Busch and Newman were sent towards the end of the field.


Kurt Busch suffered from a similar setback last week in the Samsung 500 where he challenged for the lead at certain points in the race only to finish in 11th. None-the-less, with both teams now showing they can run with the top dogs, its obvious Penske is on a comeback.


Expect both Kurt and Ryan to continue running well in the remaining Car of Tomorrow races. Of all teams, Penske has most embraced the new COT and has performed more tests with the new cars than any other team in NASCAR!


Subway Fit 500 at Phoenix International Raceway Recap


NASCAR's Car of Tomorrow got the validation it much needed at Saturday night's Subway Fit 500 at Phoenix. In the closing laps of the race, both Tony Stewart and Jeff Gordon made daring passes to claim the lead. If those same passes were made with the "Car of Yesterday", the lead driver would have been spinning out of control into the outside retaining wall while the trailing car breezed by for the lead.


With the new rear spoiler and front splitter, the new COT's are no longer as aero sensitive with cars trailing on the rear bumper. The front splitter diverts air around the side of the cars providing lateral stability down the sides of the car while the straight rear spoiler provides more down force. This all helped lead to one of the more dramatic finishes to a race this year!


How the top drivers faired:


Jeff Gordon put on his best performance in recent time after his crew chief, Steve Letarte, made an ingenious decision to stay on pit road when the final caution came out. By being in the pit box closest to the scoring line, the #24 team was able to execute a pit stop and allow Jeff to pull out in front of the pace car to stay on the lead lap. Jeff assumed the lead when the other lead lap cars pitted under caution, and was able to capture his 76th career victory.


Tony Stewart must have been smoking hot at the conclusion of the Subway Fit 500. One of NASCAR's brashest drivers was out-raced by Jeff Gordon in the closing laps. However, the 2nd place finish by Stewart gave him a much needed boost. Smoke jumped two spots in the standings and now sits in 7th place.


Dale Earnhardt Jr had a mediocre day, but mediocrity is what the most popular drive in NASCAR needs at the moment. After failing to finish 3 races this year, the 19th place finish on Saturday boosted Jr. to 15th place in the points.


Jimmie Johnson is exhibiting the same championship form he had last year. The reigning champion finished in 4th place, his 5th top 5 finish of the year. He now sits 4th in points.


Mark Martin's streak of top 5 finished came to end when the semi-retired driver finished 12th in the Subway Fit 500. Mark Martin still sits in 10th place after taking 2 weeks off earlier in the year.


Article is provided by http://everythingstockcar.com/ which is owned and operated by Everything Sports, Inc.

Jack Roush on 3M Car Care

For all you fans of video clips, here is another super one that really covers its topic well.

Where to Buy NASCAR Collectibles

Many NASCAR fans collect NASCAR memorabilia. If you want to start collecting such items, there are several benefits that you could have, such as: the feeling that you are showing support for the sport and the potential of making a profit. There are a lot of variations in NASCAR collectibles but there is a big difference between the NASCAR merchandise and the NASCAR memorabilia. NASCAR merchandise are those items that fans use and wear, like clothing, and home decorations. On the other hand, NASCAR memorabilia is used to refer to the objects that have some deeper value and often times expensive. There are a lot of professional NASCAR collectors and dealers that consider limited edition car models, die cast cars and others to be memorabilia. If you are new in collecting NASCAR memorabilia and have a friend who is a total hardcore fan of the sport, you may want to seek his advice on how to start your very own collections. There are also several Web sites that can help you get started and NASCAR fan clubs that sell memorabilia.


Now that you have the idea between a memorabilia and merchandise, the next thing you need to think about is how you can start to collect such items. There are a number of options you could choose from. There might even be local shops near you that sell NASCAR collectibles. Most of these items can be found in specialty sports and racing stores and try to find those that have a collectables theme. To find local shops that cater your desire to collect NASCAR memorabilia, try searching for them on the Internet or a local phone book.


Using the Internet can also help you in finding the information you need about several other collectors out there. Some of these collectors might even sell NASCAR memorabilia. Additionally, most shops that specialize in the sports of racing also operate online. If you want to use the Internet as a way of getting started or finding the collectable you need, a simple search using phrases such as "NASCAR collectibles" would suffice. However, if you want to search for something particular, you may choose for something like "Dale Earnhardt die cast car". These are just alternatives and examples you can apply in your searches and they mostly depend on how patient you are in looking for the right memorabilia you want.


Another great way to help you find a NASCAR memorabilia for sale, are the races. However, most of the items you might find in racetracks are considered to be merchandise, there are other items that can be categorized as a memorabilia. A lot of NASCAR racetracks have shops in them and some of them even allow other NASCAR dealers to set up shops. Third-party dealers are a great way in finding collectibles.


There are also garage or yard sales, thrift stores, flea markets and online auction Web sites that can help you in finding a NASCAR memorabilia. These sites typically specialize in selling used items but most of them are still in great conditions. You might be surprised to find memorabilia from retired drivers and other collectibles when you check the mentioned locations out.


NASCAR memorabilia that are ideal to collect are autographed NASCAR photos and helmets that are also autographed by your favorite driver. There is a Web site, namely http://www.redline-7000.com that contains a number of memorabilia depending on who your favorite drivers are. This is just one Web site example that you can visit to help you get started in collecting NASCAR memorabilia.


Those mentioned methods on how and where to buy NASCAR memorabilia are just a few of the many ways that you can apply. There are fans out there that create their own methods through the use of their own creativity and patience. These traits are important for a collector. You should also know the reason why you want to start collecting NASCAR items. If you are collecting for the sole reason of enjoyment, you may have more freedom in buying the items you want. Others who collect to make a profit should try to buy a NASCAR memorabilia using a business standpoint; purchases must be made wisely. Additionally, you should have experience in researching as this can help you in determining the estimated value of rare or limited edition collectibles. This will prevent you from being ripped off from the original price.


Miodrag Trajkovic is an accomplished writer who specializes in car sports and recreations. For more information on NASCAR, just visit us at About Nascar.

What Can NASCAR Teach Us About Packaging?

The first NASCAR race of 2006 ran recently at Daytona and I was surprised by the number of new product sponsors. For years NASCAR has been a "good ol boy" thing, however, marketers have finally realized that this is huge untapped and under marketed advertising segment.


We have to admit that there are loads of stereotypes about the typical NASCAR audience. Ever heard this description, "Red necked, long haired, tobacco chewing, cigarette smoking, good ol boy?" Well, that used to be true of NASCAR viewers but auto racing now is one of the few sports that are gaining in popularity among all demographic segments. Face it. Popularity equals advertising revenue and sales.


Two current market groups that NASCAR is chasing for increased viewer ship are the 50+ generation and women. Previously, little marketing was done to attract these viewers. They were outside the perceived target market. Sponsors typically were auto companies, auto parts and suppliers, beer, soda, cell phones, and generally services and companies that were in the male purview. But now there are a lot of avid NASCAR fans in the over 50 generation, myself included. Until now, sponsors haven't really sought them out as an audience.


When I did some marketing for an IROC driver, I was surprised to learn about the strength of the fans. One thing that really came home was the brand loyalty of those who supported NASCAR. When a NASCAR driver endorsed a product, it was used by an overwhelming proportion of NASCAR aficionados; a much higher average of brand loyalty than conventional markets.


An interesting campaign that I have been following is the Crown Royal endorsement of NASCAR. The company continues to sponsor the No. 26 Crown Royal Ford Fusion driven by NASCAR NEXTEL Cup star Jamie McMurray. Crown Royal is collaterally branding their campaign with new packaging and launching the Speedway Collector's Series, a line of limited edition packages that is customized to highlight the 21 tracks that host races during the 2006 NASCAR NEXTEL Cup season. The Crown Royal purple bag, bottle label and carton will display customized motor sports packaging, including logos for storied tracks like Daytona International Speedway and Talladega Super Speedway. Smart and unique marketing! Most product packaging efforts have been limited to cast iron models and replicas of the cars or typical car stuff.


So why am interested? It's all in the packaging, of course. In addition to advertising and endorsing a driver, companies are integrating all facets of a marketing campaign and utilizing packaging as a branding tool. If I were a smart marketer, I would look for underserved segments of the viewers just like Crown Royal has done. Even though there have been several women drivers that have tried unsuccessfully to penetrate NASCAR as professional drivers, the women's market makes up 50% of the US population. In my opinion it really hasn't been sought out. I'd brand a campaign that really hits home with women no matter what their age. Look at the Dove Campaign For Real Beauty as an example. Its being endorsed and supported long after then initial advertising campaign introduction.


So we've come full circle. What does NASCAR have to do with packaging? It's a hot, growing, untapped market for those who want consumers that demonstrate their brand loyalty. Does this ring any bells or blow any horns for you?


Want to know more about the role of packaging? Need think outside the box to package products people will buy? Just starting a business that needs to package products for sale? Need brainstorming about what packaging works in the current economy? Contact the #1 consumer product packaging expert by email at PackagingDiva@aol.com or by phone at 678-594-6872 for a free 15 minute consultation. Read other articles by the Packaging Diva @ http://packagingnewsyoucanuse.blogspot.com/.

Friday, February 18, 2011

NASCAR History

NASCAR officially dates back to 1938, when Bill France Sr. held the very first NASCAR race. Back then, the prizes weren't much - a can of motor oil, or a pack of cigarettes. Still, it was a big deal to even have a prize! Previously, the races that would become NASCAR were held by bootleggers who had souped-up their automobiles to outrun Federal agents. The prize for outrunning one of those agents was not going to jail...or losing your life.


Even after Prohibition was repealed in 1933, Southerners still loved racing their fast cars. The early races were not well-organized, but there was a lot of demand from fans to see these cars race. Bill France Sr., a gas station owner, drove a stock car on weekends and recognized their popularity. He became manager of the Daytona Beach Race Course, and organized and promoted a series of popular races. His plans were put on hold when the Japanese bombed Pearl Harbor in Dec.1941, and France stopped his races for the duration of World War II.


After the war, France had the idea to create a highly-organized way of creating races that would guarantee that the drivers and crew were properly compensated. This organization was officially founded in 1947 and became known as the National Association for Stock Car Racing, or NASCAR.


The first officially-sanctioned NASCAR race was held in February 1948 in Daytona Beach. The following year, NASCAR began what would become the Winston Cup Series, known at the time as "Strictly Stock," with a $5,000 purse.


In 1950, NASCAR came to the new Darlington International Speedway in Darlington, South Carolina, which became known as the "first superspeedway." The track was built by local businessman Harold Brasington, who saw the potential in France's vision. Brasington's efforts were widely mocked as "Harold's Folley," but his plan paid off when the first race, on Labor Day 1950, was attended by 25,000 fans - more than twice the number Brasington had anticipated.


Plans for an official NASCAR headquarters in Daytona Beach were announced in 1954, and the final speedway was completed in 1959. NASCAR continued to thrive over the next several decades, continuing its expansion with such new speedways as the Talladega Superspeedway, which opened in 1969. In 1973, Bill France Sr. retired, leaving the company to his son, Bill Jr. As president of NASCAR, Bill France Jr. continued to expand the company, leading to many Fortune 500 companies coming in as sponsors for driving teams and events in the 1980s.


NASCAR has exploded in the 1990s and 2000s, becoming one of the most popular spectator sports in the U.S. Winston Cup Events topped 6 million attendees in 1998, the same year that NASCAR-licensed products topped $950 million in sales. The 21st century has brought about many changes, including increased television coverage of the races, and many variations in the track and point systems. Bill France Jr. retired in 2003, turning NASCAR over to his son Brian.


Over three generations, NASCAR has grown from a small gathering of cars to a multi-billion dollar industry. With its popularity continuing to soar, it promises to maintain its enormous popularity for many years to come.


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2010 Official NASCAR Hologram TV Spot

We've been scouring the internet for useful video clips and were happy to find this one. It is titled 2010 Official NASCAR Hologram TV Spot and covers the topic superbly. If you know of any other movies on the same topic and you think our visitors would find it useful then please let us know.